Company profile

COGECO Inc. (“COGECO” or “the Company”) is a diversified communications company with shares listed on the Toronto stock exchange (“TSX”), under the symbol CGO. The Company strives to meet the communication needs of consumers and advertisers through cable distribution and radio broadcasting.

Cogeco Cable Inc. (“Cogeco Cable”), the cable subsidiary, builds on its cable distribution base by offering Analogue and Digital Television, High Speed Internet and Telephony services.

Cogeco Cable is the second largest cable telecommunications company In Ontario, Québec, and Portugal in terms of basic cable service customers.

Cogeco Cable focuses its attention on the satisfaction of residential and business customers’ varied electronic communication needs by investing in state-of-the-art broadband network facilities, delivering a wide range of services over these facilities with great speed and reliability at attractive prices, and striving to provide superior customer service and growing profitability.

Through its Cogeco Diffusion Inc. (“CDI”), COGECO operates and wholly-owns the Rythme FM network which has four radio stations throughout the Province of Québec, in Montréal, Québec City, and in the Mauricie and Eastern Townships regions, as well as radio station 933 in Québec City.

COGECO endeavours to remain at the forefront of the communications sector through sound investments in facilities, the offering of leading edge communications services while pursuing increased profitability.


CORPORATE OBJECTIVES AND STRATEGIES

COGECO’s business objective is to maximize shareholder value by increasing profitability, notably operating income before amortization, and by ensuring continued growth. To achieve these objectives, COGECO uses strategies, specific to each activity sector which, in turn, are supported by tight controls over the Company’s costs and improved business processes.

The main strategies used to reach COGECO’s objectives in the cable sector focus on sustained corporate growth and continuous improvement of networks and equipment.

The radio operations focus on continuous improvement of its programming in order to increase its market share and thereby its profitability.