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Radio RYTHME FM network, the youngest radio network in Québec with regional stations only four years old, is progressing very well. Since 2004, RYTHME FM has maintained its leadership position in the Montréal market with the female audience in the 25-54 year age range and has continued to improve in its other markets. The new network positioning “RYTHME FM, ça me fait du bien” (“RYTHME FM, makes me feel good”) and the new strategic direction taken with its 2009 programming will contribute to maintain its leadership position in the Montréal market and to gain share in its other markets. Through Cogeco Diffusion Inc. (“CDI”), COGECO owns and operates the radio station 933 in Québec City, which is devoted to opinion and classic rock that caters to men between the ages of 25 and 54. In 2008, the 933 continued to consolidate its position and became one of the top stations in the Québec City market. In 2009, 933 will continue to rely on a bold array of hosts to maintain its position in its market. |
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