The CRTC has created the Local Programming Improvement Fund (LPIF), a charge to subsidize the production of new local television content in markets with a population of less than 1 million. This charge is not the same than fee-for-carriage, also called value for signal, which the media have discussed a lot recently. However, those who will benefit from the fund are primarily Canadian conventional broadcasters such as CBC/SRC, CTV, Global, V and TVA, which are the same companies that want access to fee-for-carriage. Community TV channels like TVCOGECO are not eligible for the fund.
To finance this $100 million dollar fund, cable and satellite television companies like Cogeco will have to pay out a 1.5% levy on their revenues from all television services.
This funding is on top of the other 5% of television revenues that Cogeco and the other cable and satellite companies already pay to finance the production of Canadian and local television programming.
But, creating the LPIF does not guarantee any improvement in local programming. In fact, last July, the television broadcasters that are eligible for the LPIF asked the CRTC to allow them the flexibility not to have to use the funds to produce new local content. The CRTC agreed. |